integrated marketing communication (imc) meaning in Chinese
整合营销传播
Examples
- This paper is a marketing case study of enterprises " integrated marketing communications ( imc ) and its positive role on brand image upgrading
本文是关于企业整合营销传播及其对品牌形象提升的积极作用的营销学案例研究。 - Since 1990 , the integrated marketing communications ( imc ) have already become a current trend in the advertisement field and become a powerful weapon for advertisers to ensure successful marketing
自20世纪90年代以来，整合营销传播已经成为当今广告界的主流思潮，成为广告主决胜市场的有力武器。 - The communicative technology which is represented by the net of computer causes the birth of integrated marketing communication ( imc ) , and its prompt and further development . this article studies and analyses the theory of the imc during the analyzing process , the marketing theory and its studying method are the trunk while the sociology , psychology and dispersion , are also mentioned
本文对整合营销传播理论进行了探讨，在探讨过程中，以营销学理论和研究方法为主干，同时结合社会学、心理学、传播学的一些知识，对整合营销传播的有关问题进行了初步的探索。 - As a new breakthrough in economics and communications theory , the integrated marketing communications ( imc ) has had a significant impact on enterprise marketing initiatives and the advertisement and communications behavior of advertisement agent company , therefore , doing some academic research on this new theory will be quite necessary . the people managed enterprises develop really quickly , and they become more and more important in our country
Imc即( integratedmarketingcommunications ) ，即整合营销传播。整合营销传播学说的出现是经济学和传播学在理论上的又一突破，它对企业的市场营销活动和广告代理公司的广告传播行为都产生了深远地影响，既然整合营销传播具有如此巨大的影响作用，那么对整合营销传播作一些理论上的探讨就很有必要。